Privacy Policy — Musclesback

1. Introduction

Musclesback Ltd ("we," "us," or "our") operates the Musclesback website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website and use our services.

2. Information We Collect

Information You Provide Directly:

Contact form submissions (name, email, message)
Consultation inquiries and booking information
Payment information for educational services
Communication with our team

Information Collected Automatically:

Browser type and operating system
Pages visited and time spent on site
Referral source and click patterns
IP address and general location data
Google Analytics data (with your consent)

3. How We Use Your Information

We use collected information for:

Responding to your inquiries and providing requested services
Processing bookings and consultations
Sending updates about our programmes (with your consent)
Improving our website and content
Legal compliance and fraud prevention

4. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your personal data on the following legal bases:

Consent: When you consent to receive marketing or analytics
Contract: Processing necessary to fulfil booking or service requests
Legal Obligation: Compliance with UK law
Legitimate Interest: Improving our services and preventing fraud

5. Sharing Your Information

We do not sell, trade, or rent your personal information. We may share data with:

Service providers who assist in website operation
Payment processors for transaction handling
Legal authorities if required by law
Google Analytics (anonymised data, with your consent)

6. Data Protection & Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, or loss. However, no method of transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights Under UK GDPR

You have the right to:

Access: Request a copy of your data
Rectification: Correct inaccurate data
Erasure: Request deletion of your data ("right to be forgotten")
Restrict: Limit how we use your data
Portability: Receive your data in a portable format
Object: Oppose certain processing

To exercise these rights, contact us at info@musclesback.top.

8. Cookies & Tracking

We use cookies for:

Necessary: Site functionality (always enabled)
Analytics: Understanding site usage (opt-in via cookie banner)
Marketing: Personalised advertising (opt-in via cookie banner)

You can manage cookie preferences through our cookie banner and browser settings.

9. Third-Party Services

Google Analytics: Tracks site usage to improve content. Requires your explicit consent via our cookie banner.

Google Maps: Displays our location on the contact page. Subject to Google's privacy policy.

Google Ads Conversion Tracking: Tracks enquiry conversions (with your consent).

10. International Data Transfers

Some service providers may be located outside the UK/EU. Where this occurs, we ensure appropriate safeguards (Standard Contractual Clauses) are in place.

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children. If we discover such data, we will delete it promptly.

12. Data Retention

We retain personal data for as long as necessary to provide services and meet legal obligations. Contact data is typically retained for 3 years after your last interaction, then securely deleted.

13. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be notified via email or prominent website notice. Your continued use constitutes acceptance of updated terms.

14. Contact Us

For privacy questions or to exercise your rights, contact:

Musclesback Ltd
78 Southwark Street
London, SE1 0NQ
United Kingdom
Email: info@musclesback.top
Phone: +44 20 7183 4521

Data Protection Authority: If you believe your rights have been breached, you may lodge a complaint with the Information Commissioner's Office (ICO).